We all already know that Labour supporters are a bit dim and that many of them are Yuppies. They vote for an evil doctrine that has caused harm to billions and they are in cognitive dissonance about how amoral and lacking in any social justice it is. They seek, out of bitter envy, to extort money out of people who are more successful than themselves. To punish hard work and enterprise. To take away the rights of individuals and instead to give power to the authoritarian state. Their lack of critical faculties and any intellectual rigour defines them.
The profile of a UKIP supporter is currently somewhat different, they tend to be social failures, just as Labour supporters are. But this time it is because they are lacking in education. This is self evident when you look at the nasty bigotry that is core to UKIPism. Only the uneducated could countenance this. Anyone with education would realise that many UKIP beliefs are the last resort of the desperate.
This is backed up by empirical facts. As you can see from the Populus poll above at the last election UKIP supporters are indeed a pretty uneducated bunch. Only half as likely to have a higher university degree as the national average.
Now look at what YouGov have to say:
Once again you can clearly see that UKIP supporters are more likely to be uneducated than the average person.
So what, you might say, UKIP only have one MP. And he tends to disagree with his leader a lot. But we have to look at the changing political landscape. Labour is disintegrating in front of our eyes and UKIP are in a good position to pick up the pieces. They came second in 120 constituencies in the recent General Election. If there was another such election tomorrow UKIP would win a lot more seats because of the Labour collapse.
So Nigel Farage must adapt, he must learn to keep his existing, uneducated, supporters happy. Whilst at the same time appealing to dim former Labour supporters.